In recent times most the people prefer online small business sites to buy products or to collect product-related information and it is increasing day by day. According to Google, more than 60 percent of consumers search for a local business online and 80 percent of them are smartphone users. For this reason, you need to optimize your small business website for search engines. Step by step I will try to share some important SEO techniques that will be helpful to you. So let start…
Optimize Your Small Business Website
The brand name is very important for small businesses. Choose a Brand Name Domain that reflects your small business properly. Register your domain name with small business information (name, contact address, email, phone number, city, state, country, etc), not personal information. Then optimize your website for both desktop computers and smartphones.
You can use a responsive website template that is browser friendly for all devices. Add your selected keywords on a page title, page meta tag, image alt tag, page header area, and also add a keyword-rich description and meta description.
Note: Smartphone users are increasing day-by-day. So keep it on your mind during developing a website. Make your website device friendly. Remember NAP Is very important for online small businesses.
Add Social Share Buttons In Your Small Business Website
This technique is very helpful for link building. You need visitors to your website. When you add social share buttons people can easily share contents or products with others. If your small business website has more inbound links (links coming from higher ranked sites to your website) than outbound links (links from your website to other quality sites), then Google gives more importance to your small business website. Your small business website will get a higher SERP rank.
Note: Always remember satisfied customers always do free advertise about your products. Add responsive social share buttons to your small business website.
Create A Blog For Your Small Business Website
You can create a blog for your small business website. Regularly update your blog and give the response to your blog reader. Content size is not important but regular updating is very important. Regular share about present products and upcoming products to your small business blog that customers can get up-to-date information.
Optimize Social Media Profile
A social media profile is very helpful for small businesses. In the social media profile section fill up About, Bio, and other sections properly. Describe your business and its category properly. Include your small business name, full address, city, state, zip code, country, contact number, email address, etc. Always keep a link from social channels to your small business website.
Optimize Social Media Contents
Always keep relevant search keywords while you are updating Facebook, Twitter, Pinterest. LinkedIn and other social media profile pages of your small business. Firstly share your content on Twitter because Google Index it very fast. Always add a small business brand name in social updates, this is also helpful for local SEO. Regular share your small business products, product price with details, and other informative things to different social platforms.
Note: Customers always compare product prices and try to find the best products. So update content with product image, its price, and full details or specification.
It’s a great social media, especially for small businesses. You can verify your small business website with Pinterest to get more authority over your small business website. Use high-quality images for your small business website and share the images in Pinterest. Add a title, alt tag, caption in your website images. Through this technique, you can get lots of visitors from image searches.
Try to follow the above SEO techniques. In my next article, I will discuss some other important SEO topics. If you have any questions or suggestions then comment through the comment box below. Don’t forget to share with others.